49. Michael Brenner: Mean People Suck – How Empathy Leads to Bigger Profits and a Better Life

Michael Brenner’s 3 Big Take aways from Mean People Suck:

“Its really the 3 C’s. The 3 C’s are colleagues, customers, and companies and so the 3 ideas really are all joined together and that is happy colleagues create happy customers that deliver better profits and more revenue for our companies. So whether you’re a customer, a colleague, or a leader at a company, I think it’s important to think about do you have empathy, or as I like to say, what’s in it for the customer.

The kinds of companies that ask that question, they’re creating the realization that they need their team, their colleagues, to answer customer questions. And the companies that do that are seeing higher profits. So really, what’s in it for the customer starts with happy colleagues creating happy customers driving profits for companies.

Michael Brenner

Michael is the author of three books: Digital Marketing Growth Hacks, Mean People Suck, and the bestselling book The Content Formula.

Our discussion today spans Michael’s book Mean People Suck- How Empathy Leads to Bigger Profits and a Better Life. We touch on:

  • Why focusing on the customer and having a customer centric approach to business is important
  • How adding in empathy to your list of idiosyncrasies can lead to returns in multiple domains for managers
Michael Brenner
Michael Brenner

Michael is the CEO of Marketing Insider Group and is a prominent keynote speaker on leadership, culture, and marketing. He was named a top business speaker by the Huffington Post and a top CMO influencer by Forbes. 

Photo by fauxels from Pexels

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